Most agents treat an open house like a showing with a sign-in sheet. They sit at the kitchen island, put out a few flyers, and wait. If someone walks in ready to write an offer, great. If not, it becomes “good exposure.” That mindset is the problem. An open house is not primarily about selling that specific property. It’s about identifying and building relationships with people who are actively thinking about moving. That’s a completely different objective. When you shift fr
How Buyer’s Agents Get Paid — And What Happens If the Seller Pays More In today’s real estate transactions, a buyer’s agent is typically paid through a Buyer Representation Agreement with the buyer. This agreement clearly states the compensation the buyer’s agent expects to receive for representing the buyer in the purchase of a property. Here’s how it works: The buyer and their agent agree on a compensation amount (for example, a percentage of the purchase price or a flat fe
One of the biggest mistakes I see agents make with social media is inconsistency . They either post only listings… or they stop posting altogether because they run out of ideas. The agents winning on social media are mixing local content, education, engagement posts, and lifestyle posts . Check out this infographic with 15 social posts every agent should be using this month to stay visible and build their brand online. Need more tips or tools? Contact your REMAX Elite Marke
