October is a great time to wake up leads before year-end. Try This: Create Smart Filters for contacts you haven’t spoken with in 90+ days, old website visitors, past buyers, old seller leads, and contacts without future tasks. Then send a simple check-in rather than a sales pitch. MAX Tip: “Just checking in” is weak. Give them a reason to respond—market update, home value question, holiday plans, or moving timeline. Find them. Reach out. Reconnect! Need more tips or tools?
With AI, automation, social media and endless marketing tools, it’s easy to forget what has always driven our business: relationships. A handwritten note. Remembering a closing anniversary. Checking in without asking for business. Knowing what matters to your clients. Taking the extra time to make someone feel valued. Technology can help REALTORS® work smarter and reach more people—but it can’t replace genuine connection. In a referral-driven business, people may forget the m
Take one topic, blog, video, or market update and use AI to turn it into multiple pieces of content. Try This: Turn one blog into a Reel script, carousel, email, Facebook post, Stories, Google Business post, and short-form tips. MAX Tip: Don’t ask AI to “rewrite” everything the same way—tell it to adapt the message for each platform and audience. Create once. Repurpose everywhere! Need more tips or tools? Contact your REMAX Elite Marketing & Tech Coach, Heather Holliday fo